Use serif type for the main message
Young Living’s current site uses large serif headlines. Keep navigation, labels, and supporting text simple so those headlines remain easy to read.
Working visual system · 26 August 2026
Young Living × Clearwater
Design rules for Young Living Health Plans.
This working book records the design choices used for the Clearwater health-plan affiliate. They come from Young Living’s current US website. Young Living has not issued or approved this document.
YOUNG LIVING
HEALTH PLANS
HEALTH PLANS
Observed from Young Living’s public US homepage, navigation, product categories, and company pages on 26 August 2026. Seasonal content will change. The choices below come from patterns used throughout the site.
01 · Young Living site patterns
Design choices taken from Young Living’s current site
Young Living uses large serif headlines with plain sans-serif navigation and body copy. Most pages leave wide white areas around seasonal photography, product groups, and shopping information.
Bring in natural materials and light
Use cream backgrounds, daylight, wood, stone, plants, and close product details. Skip generic green gradients and repeated leaf patterns.
Use the current campaign colors
The current Young Living site uses rust, peach, blue, and soft neutrals in its seasonal promotions. Use green for small trust and botanical details.
Make the Young Living connection obvious
A Young Living member should recognize the site immediately. Keep plan, support, enrollment, and Clearwater information accurate and easy to find.
02 · Color
White and cream carry most of the page
Use rust for the main action on this Clearwater affiliate. Use green for small trust and botanical details. Every text and background pairing must meet WCAG AA.
Editorial Ink
#101820Headlines, navigation, high-contrast copy
Graphite
#3A3A3ABody copy and small interface labels
Mineral Cream
#F6F4EAWarm section ground and navigation panels
Paper
#FFFFFFPrimary reading surface and cards
Autumn Rust
#A6430APrimary campaign action
Terracotta
#C76532Hover, rules, and warm supporting emphasis
Soft Peach
#E8B39EBackground fills and seasonal color
Botanical Green
#046A38Trust, success, and botanical details only
Clearwater Blue
#297799Informational accents and links
The 70 / 20 / 10 rule70% paper and cream20% ink and graphite10% campaign color
03 · Typography
Health plans
for Young Living
members.
for Young Living
members.
Use Georgia for large headlines. It is available on the web and has the serif character seen on Young Living’s current site.
Georgia Bold
48–78px desktop · 38–52px mobile · tight line height · sentence case
Arial / Helvetica
16–18px · 1.55 line height · short paragraphs · concrete language
UPPERCASE + TRACKING
12–14px · bold · navigation, eyebrows, labels, and primary actions only
04 · Components
Buttons, cards, and member quotes
Use a rust fill, white type, and a four-pixel corner radius. Give each decision area one primary button.
Use an outline or white fill. Keep it less prominent than the primary button.
Young Living Holistic
Use a white card, a thin rust line, direct language, and a small hover change.
Learn more →“
Use the member’s actual words and give the quote enough room to read comfortably.
MEMBER STORYDAYLIGHT
NATURAL MATERIALS
OPEN SPACE
NATURAL MATERIALS
OPEN SPACE
05 · Imagery
Use current Young Living photography when it is available
Current campaign and product photography gives members the strongest Young Living cue. Other images can show natural materials, everyday wellness routines, people in real places, and close product detail.
Do
- Natural window light
- Young Living products in real use
- Current Young Living campaign photography
- Warm earth and mineral tones
- Hands, texture, and lived-in detail
Do not
- Rely on generic spa clichés
- Imply medical outcomes through imagery
- Mix unrelated seasonal campaigns
- Place copy over visually busy product labels
06 · Naming and attribution
Make Young Living easy to recognize
Put Young Living first in the visual hierarchy. Set the Clearwater name in smaller type and keep it easy to find.
Plan names, benefits, numbers, testimonials, disclaimers, links, and CTA destinations remain controlled product content.
Current Young Living campaign and product photography may be used as primary creative, including prominent hero treatment.
Plan, quote, enrollment, support, privacy, and member-service language must stay accurate and easy to locate.
07 · Page layouts
How each page should look
Update the layout, type, color, and interaction. Keep the approved plan copy, disclaimers, links, and destinations unchanged.
Header
Use a white background. Put Young Living first in the name lockup. Use uppercase navigation and one rust button.
Hero
Use a large serif headline with current Young Living campaign, product, or lifestyle photography. Add a warm overlay when the words need more contrast.
Plan choices
Place white cards on cream. Add a thin rust line and a small hover change. Do not flood the whole card with green.
Story sections
Alternate white and cream backgrounds. Give photographs enough space and keep paragraphs short.
Proof
Use the member’s actual words. Set statistics in large serif type and place the required disclaimer beside them.
Footer
Use a cream background, dark text, and rust links. Avoid a large dark-green block.
Use one column and controls at least 44px tall. Keep the menu easy to close and the main button in view.
Use two columns when the words fit. Stack member quotes and keep every navigation label visible.
Use split image-and-copy sections, three plan cards in a row, wide margins, and shorter line lengths.